The Business of Recovery Dallas–Fort Worth / Planning Guide

The expansion question

Could cold plunge work for your business?

Explore demand, operating costs and a possible payback period before you make room for another service.

Interactive planning guide · No email required

Start with the service

A paid add-on?
A sauna pairing?
A membership?

Each is a different business case. This calculator models additional paid sessions so you can see the effect of demand and costs clearly.

Use your own assumptions. A quiet month deserves as much attention as a busy one.

Your numbers, your decision

Test the business case.

Calculator loading

Replace every assumption with your own estimate. Staff time and payment fees are included. Financing, taxes and any unentered expenses are excluded.

Build your scenario

Paid sessions / day Additional paid bookings Revenue / session ($) Expected realized price Open days / month Number of operating days Equipment investment ($) Modouge published-price example Installation + setup ($) Replace with your actual estimate Other cost / session ($) Laundry, supplies and variable costs Fixed monthly costs ($) Utilities, insurance, service, added rent Staff minutes / session Instructions and routine handling Staff cost / hour ($) Wage plus employment costs Payment fee (%) Percentage of session revenue

Defaults are planning examples, not local price research or a complete quote. Include all incremental expenses and avoid counting staff or supplies twice.

Estimated monthly operating surplus

—

After modeled operating costs, before financing, income tax and unentered expenses.

Monthly gross revenue

—

Modeled monthly costs

—

Equipment + setup

—

Simple payback estimate

—

Enable JavaScript to calculate your scenario.

Payback assumes steady demand from the start and excludes ramp-up, financing, tax and resale value. Operating break-even does not repay the initial investment.

What if bookings change?

Bars compare positive operating surplus. They are not probabilities or demand forecasts.

How the calculator works

Bookings = sessions per day × days open. Gross revenue = bookings × session price. Per-session cost = other variable expense + staff minutes ÷ 60 × hourly staff cost + session price × payment fee percentage.

Monthly operating surplus = gross revenue − total per-session costs − monthly fixed costs. Simple payback = equipment and setup investment ÷ positive monthly operating surplus. No payback is shown when surplus is zero or negative.

JavaScript is required for this calculator. With the example inputs, monthly revenue is $2,080, modeled costs are approximately $798, and operating surplus is approximately $1,282. These are illustrations, not forecasts.

Before buying equipment

Ask about a booking.
Not just an interest.

Ask current customers which service they would pay for, at what price, and how often. “I’d try it” and “I’d book it every week” tell you different things.

Paid add-on

An additional purchase alongside an existing visit. Count the extra revenue and extra staff time.

Sauna + plunge

A combined appointment. Plan the guest route and account for any existing sauna revenue it replaces.

Membership option

Count incremental membership revenue, not hypothetical per-session sales for already-included visits.

A practical readiness check

Prepare the room.
Prepare the team.

A room can fit the equipment and still be awkward to operate. Work through these decisions before placing an order.

Planning checklist · 0 of 5 complete

This checklist is for planning, not certification or approval. Selections are not saved after you leave the page.

Customers have seen a proposed price and expressed a booking preference. The layout accounts for wet floors, entry, changing, ventilation and service access. A staff member owns water testing, sanitation, cleaning and records. Local requirements, insurance and customer supervision procedures have been reviewed. The equipment quote includes the required configuration and written commercial warranty.

Common planning questions

A few details worth getting right.

Does a hot-and-cold tub replace a sauna-and-plunge setup?

A tub that heats and cools provides one water temperature at a time. It does not supply simultaneous hot and cold water. An existing sauna paired with a cold plunge is a different arrangement.

Is monthly operating surplus the same as profit?

No. This model subtracts only the expenses you enter. It does not automatically include financing, depreciation, income taxes, existing business overhead or every cost associated with opening a service.

How much maintenance should I budget for?

Ask for a written commercial operating plan matched to the equipment and your usage. Include labor, water care, filters and routine service. Automated equipment still needs oversight.

Why start the equipment example at $5,990?

That is Modouge’s published Commercial Cold Plunge price when this guide was prepared. It is an editable starting assumption, not a complete installed quote. Confirm current pricing and required equipment before committing.

Make it tangible

See it before you decide.

Bring your room dimensions, busiest-hour bookings and maintenance questions to Modouge’s Farmers Branch experience center.

2261 Morgan Parkway, Suite 100
Farmers Branch, TX 75234
Visits by appointment.

Arrange a local visit ↗ View Modouge Commercial